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gs1 digital link

Bar Code Graphics GS1 Digital Link

support@barcode-us.com
800.662.0701

Digital Link – Enhancing Customer Engagement

As a standards-based structure, the Digital Link allows the use of basic rules so websites, applications, and POS scanners can enable connections, shopping experiences, and rich product content. This helps enable brands to meet consumer needs for more context-based experiences.

How The Digital Link Benefits Brands

  • Ability to help provide consumers enhanced content and experiences, such as detailed ingredient or allergen information, hints and tips for product use, and recommendations for related offerings
  • A single identifier to ensure authenticity more easily and to track a product from point of manufacture to the consumer’s purchase
  • Improved business-to-business processes for data sharing to support a variety of capabilities – from streamlining recall management to automating price adjustments due to product expiration dates
  • Decrease the complexity – and overhead – of multiple labels or codes on a single product or package

How the Digital Link Works

Using a mobile device, consumers can scan a 2D barcode (i.e. QR Code). The same single 2D barcode will also be used Retailers scan the same code at the point of sale. In either case, the web-enabled barcode directs the user to an intelligent product identity in the cloud. Based on that intelligent product identity, the consumer or retailer is directed to a variety of digital content and services to enhance experience or safety..

The overall concept of the GS1 Digital Link is pretty straightforward. One single barcode can be used at the POS checkout and also used to obtain rich online brand-controlled content. The information below will break down the components on how this technology actually works and what manufacturers will need to do.

GS1 Digital Link URI

A UPC-A barcode essentially encodes a 12-digit GTIN.

  

Diagram Company Prefix

  

Caution: There are third-party companies on the internet who prey on unsuspecting new companies and offer single UPC bar codes for discount $5 rates. Many of these companies are fraudulent and use shared UPC Company Prefixes. Most retailers will not accept their numbers and Amazon now has a policy warning suppliers to license their own UPC Prefix.

GS1 Company Prefix Used in Case Markings

In addition to product identification, Company Prefixes are also used for logistic markings. Some retailers, wholesalers, and distributors require suppliers to use barcoded case markings which also follow the GS1 standards. The GTIN-14 is an identification string that includes a company’s unique GS1 Company Prefix.

Digital Link Implementation: Getting Started

Primary Sidebar

  • GTIN Digital Link
  • How The Digital Link Works
  • Digital Link Standard (pdf)
  • Digital Link Tutorial Videos
  • Sunrise 2027
  • Digital Link Generator Tool
  • Digital Link Validation Tool
  • GS1 Digital Link GitHub
  • QR Code Image Generator
  • News – Germany’s First Digital Link
  • GS1 2D Retail at POS
  • 2D Implementation
  • GS1 2D Digital Link Certification
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Services

  • www.barcode.graphics
  • www.createbarcodes.com
  • www.GTIN.cloud
  • www.barcode-us.com
  • www.isbn-us.com

Information

  • www.gtin.info
  • www.gs1-128.info
  • www.databar-barcode.info
  • www.epc-rfid.info
  • www.isbn-13.info

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